DIRECT MARKETING IS STILL IMPORTANT
According to a study published in late 2013 by the Direct Marketing Association (thedma.org) in conjunction with fast.MAP and sponsored by HP, direct mail is the preferred channel for receiving marketing from
local shops (51 per cent). As marketing efforts expand into various online channels, remember that direct mail still plays an important role in reaching your target audience.
With that in mind, Ink Etc Marketing tested a concept in the fall which met with success for the local businesses that participated. So as Spring approaches we modified the concept and are doing it again. We call it …
It’s meant to connect local businesses with every resident and business in an area. The new Spring mailing will measure 13″ x 9.5″ and contain ads from a variety of businesses. We are doing both an Acton and a Concord edition. You can choose to advertise in either or in both. We plan to mail the card out the second or third week or April.
Some of the advantages include:
IT COSTS LESS THAN 5¢ PER ADDRESS TO REACH POTENTIAL CUSTOMERS
With the extra large size, we fit a total of 16 ads which means the printing and mailing costs are shared, making it the most economical way to reach an entire town. Reach everyone in a town for as little as $259 or less than $0.05 per household or business!
NOT OVERWHELMING TO LOOK AT
Some people simply don’t have the time thumb through those large ad magazines. Our piece takes seconds to scan for a needed service or a valuable offer (one your prospect may have been thinking about.)
IT WILL BE SEEN – NO ENVELOPE BARRIER
The extra large size makes it stand out from other direct mailings.
And your ad will be in an eye catching vibrant COLOR – no boring monochrome here!
THERE’S ONLY ONE AD PER BUSINESS TYPE
We won’t put your direct competition on the same mailing. Only one business type per mailing!
Spaces are already filling up for the April additions of both Concord and Acton.
Contact John Sheehy or Cindy Robinson at 978-263-1555 to participate.